In 2011, Predator Ridge welcomed nearly 27,000 guests who required accommodation. It is estimated that these overnight guests spent over $1.16 million on goods and services within the local area, contributing to the local economic base.
Case Study: Predator Ridge
The travel and tourism segment of the economy is very competitive. Among the many factors that international visitors consider when booking a trip to Canada, one criterion often discussed is ease of access. Airports play an integral role for tourism-based communities in Canada because they connect visitors to the places they want to visit. And for Canadian cities that cater to tourists for most of the year, access to international markets has the potential to increase business.
Located in British Columbia's Okanagan Valley, Predator Ridge Resort is a premier resort featuring two world-class golf courses, self-catered accommodation from lodge units to cottages, 12 kilometers of hiking trails, fitness centre with a 12 metre lap pool, and offers guests exclusive use of Sparkling Hill Wellness Resort’s KurSpa. The 1,200-acre award-winning development is nestled within the region’s bourgeoning tourism industry. The continued growth of air service at the Kelowna International Airport has had a significant impact for Predator Ridge’s business.
Importance of Aviation
The importance of global air links provides Predator Ridge with the opportunity to pursue international business opportunities. For example, Predator Ridge can attract potential clients from Sydney, Australia, because of the connection to Kelowna through Los Angeles. Similarly, travel packages can be put together for potential Chinese visitors because of the connection through Vancouver. These opportunities are still new, but the potential that exists for Predator Ridge to capitalize on these international business opportunities has sparked some creative local business partnerships. One of the new initiatives is a program called The Okanagan Bucketlist.
This partnership with Big White Ski Resort, Predator Ridge, Sparkling Hill Wellness Resort, Mission Hill Family Estate, Thompson Okanagan Tourism Association, TELUS, and the Kelowna International Airport is currently in Phase 1. The second phase, launched in January 2014, will bring onboard a new partner, Brewster Tours, who will provide the booking engine for the partners involved in the campaign.
“Our goal is to continue to expand our trade market into the U.S. and internationally. The expansion of the Kelowna International Airport and tourism within our region is of paramount importance to this plan,” said Wesbild Okanagan Vice President Brad Pelletier. “Without the growth and expansion of airport, our goal of introducing or project to consumers and prospective buyers would be impossible. This region is extremely desirable with a climate unlike any other and we anticipate greater future demands for access to the region.”
In 2011, Predator Ridge welcomed nearly 27,000 guests who required accommodation. It is estimated that these overnight guests spent over $1.16 million on goods and services within the local area, contributing to the local economic base. The majority of the resort community’s residents and visitors are from the Okanagan, Lower Mainland, Calgary, Edmonton, and increased traffic from Ontario. Predator Ridge is the region’s top single entity driver
of long-haul destination traffic.